At AIBC Eurasia 2025, Tony Petrov, General Counsel at Sumsub, addressed one of the most pressing issues in fintech today: the rapidly evolving regulatory environment. With compliance becoming more intricate by the day, Petrov shared in an exclusive interview with SiGMA TV how companies must adapt quickly to the shifting landscape if they are to remain competitive and secure. “The regulatory maze is getting denser, but navigating it is essential for success,” Petrov explained.
As global jurisdictions develop their frameworks, businesses face the challenge of balancing diverse licensing requirements, localisation hurdles, and the integration of cutting-edge technologies like AI, each playing a key role in ensuring seamless operations while maintaining compliance.
Petrov was also featured in SiGMA Magazine Issue 31, where he shared further insights on the industry’s regulatory landscape. Petrov’s insights cut through the noise, stressing that staying ahead of the curve is not just about following the rules, it’s about using regulatory change as an opportunity to innovate. “The growing fragmentation of regulations across different regions is one of the biggest challenges companies face today,” Petrov noted.
As many countries develop their regulatory frameworks tailored to their local markets, businesses are tasked with balancing multiple compliance requirements simultaneously. This decentralisation, while complex, also offers opportunities for growth, as companies can expand into new markets by adapting to localised regulations. Moreover, AI technologies are proving to be a valuable tool in managing this complexity, offering ways to streamline operations, enhance decision-making, and improve fraud prevention measures.
Petrov also discussed the importance of AI in reshaping compliance strategies, particularly in fraud prevention and identity verification. As fintech companies face increasing pressure to secure customer data while maintaining a seamless user experience, the role of AI-driven solutions has become critical. “The use of AI not only helps identify potential fraud but also ensures that businesses meet the stringent requirements set out in regulations, like the AI Act in Europe,” he explained. However, he highlighted the challenges of balancing explain-ability with security, as revealing AI algorithms can potentially expose systems to manipulation by fraudsters.
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This video was originally recorded at the AIBC and the article created by: https://sigma.world/news/watch-navigating-fintech-compliance-challenges/